Google SEO Update 2025 Explained: What Caused Google News Traffic to Crash from 51% to 27%
In 2023, over half of all clicks on news sites from Google came from people typing in searches. Today, that number is down sharply. A recent analysis shows a major shift in where publishers get their Google News Traffic. That traffic from traditional web search has fallen from 51% to 27% in just two years. This is not a small change. It is a fundamental change in how people find news online.

























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