Our product page is where traffic turns into sales. Good Product Page Designs make that conversion easier. From layout to copy to visuals, each choice affects trust, decision speed, and ultimately revenue. Here we will discuss 21 modern Product Page Designs from real brands. For each example, we will explain what works and why.
Use these as inspiration when you build or refine your own product pages to improve user experience, boost credibility, increase conversions, and help your brand stand out in competitive online markets.
Before we discuss examples, let’s agree on why Product Page Designs matter so much. A well-crafted product page not only attracts visitors but also guides them through the buying process, builds confidence, and increases the chances of conversion.
Before seeing examples, here are some principles that repeatedly appear in the 21 examples below.
Now let’s discuss the real examples.
Here are 21 real product page designs that hit these traits. Each example includes what works well and what you might adapt.
Outdoor Voices employs a clean, minimalist layout with ample white space, high-resolution lifestyle images, and clearly organized sections for “Description,” “Fabric,” and “Ideal Use.” They also highlight key product benefits at a glance, such as comfort, performance, and durability.
The variant selector is simple and intuitive, allowing shoppers to choose size and color quickly without confusion. The call-to-action (CTA) is prominent and stays visible as users scroll, making it easy to add items to the cart.
Why it’s good:
BlendJet’s product page features a looping video above the fold that immediately demonstrates how the blender works in real-life scenarios, showing portability, ease of use, and cleaning. As you scroll, the page highlights key feature callouts, such as battery life, motor power, and safety features, along with concise benefit statements that show why this product is superior. Usage storytelling is woven throughout, illustrating how BlendJet fits into morning routines, travel, and outdoor activities.
They also include quantity bundles and pricing options, subscription or multi-pack deals, and social proof with user photos and reviews embedded near the product images. The page incorporates trust signals like secure checkout icons, shipping info, and a clear return policy.
Why it’s good:
Apple uses immersive storytelling on its product page to showcase the Apple Watch Ultra. Interactive visuals, parallax scrolling, and step-by-step feature reveals let users explore functions easily. Navigation between specs, gallery images, reviews, and purchasing options is smooth. Rich media, including videos and close-ups, demonstrate real-world use. Sticky CTAs, consistent branding, and trust signals like warranties and secure checkout ensure a premium, engaging, and conversion-focused Product Page Design.
Why it’s good:
Patagonia combines detailed specs with sustainability storytelling. Product pages include videos, origin maps, and lifetime guarantees. Key features like materials, durability, and repairability are clearly highlighted. The layout balances narrative and functional information. Social proof and reviews are integrated without clutter. Navigation is intuitive, letting users explore products, variants, and related items.
The page communicates the brand’s mission while giving buyers essential information, helping them make informed decisions efficiently and confidently.
Why it’s good:
Allbirds emphasizes material transparency and eco-friendly messaging. Product pages show size, color, stock, and customer reviews. Key benefits, such as comfort, durability, and sustainability, are highlighted. High-quality images and lifestyle shots help users imagine wearing the products. Navigation between variants, specifications, and purchase options is smooth. Trust signals include clear shipping, return policies, and secure checkout.
The design communicates brand values while simplifying buying decisions for users looking for sustainable and comfortable footwear.
Why it’s good:
Clear Product Page Designs combine usability, storytelling, and brand values.
Lush uses bold images, concise text, and clear product instructions. Ingredients are transparent and highlighted for credibility. Customer reviews and user photos are integrated. Navigation is intuitive, helping shoppers quickly select variants. The page emphasizes product benefits while maintaining visual simplicity. Trust signals like secure checkout and return policies are clearly visible.
The overall design communicates quality, transparency, and ease of use, creating a user-friendly shopping experience for cosmetics and self-care products.
Why it’s good:
Allbirds X00 highlights multiple product angles with hover zoom and high-resolution images. Sticky “Add to Bag” buttons keep CTAs visible. Stock levels are displayed to create urgency. Users can easily select size and color. Key benefits and eco-friendly messaging are integrated.
The page layout is uncluttered and guides users seamlessly from exploration to checkout.
Why it’s good:
Figs highlights gender-based fits, detailed size charts, comparison guides, and testimonials. Benefits like comfort, durability, and style are emphasized. Navigation is smooth, making variant selection simple. Trust signals include shipping info and return policies. The page balances visual appeal with practical details, guiding users to informed purchasing decisions.
Why it’s good:
Dr. Squatch combines humor, visuals, and feature highlights. Videos demonstrate product use. Bundles and gift options are offered. Social proof, including reviews and images, is embedded. Trust signals, such as shipping and return info, are clear. The page guides visitors through benefits, features, and purchase options in a fun, engaging way that aligns with brand personality.
Why it’s good:
Brooklinen uses styled lifestyle images, closeups, and material details. Variants are easy to select. Reviews are integrated, showing real customer experiences. Shipping and returns information is visible. The layout is clean, emphasizing tactile quality and comfort. The page combines visuals, functional info, and social proof to help users make confident purchase decisions.
Why it’s good:
Ban.do’s product page highlights bestsellers, trending items, and limited-stock notifications. Large lifestyle images show products in use. Bundles and add-on options are clearly displayed. The layout emphasizes playful visuals while keeping navigation intuitive. Product descriptions are concise, emphasizing features, materials, and usability. Social proof, including user photos and reviews, is integrated without clutter.
The page guides shoppers from inspiration to purchase smoothly, combining fun branding with clear functionality.
Why it’s good:
Clean Product Page Designs balance brand personality with usability.
Forever 21 uses dynamic fit ratings and size guidance integrated into the product page. Multiple angles and zoom features highlight details. Trend indicators and “new arrivals” help users discover products quickly. Reviews are visible alongside images. Layout prioritizes fast scanning and clear CTAs, while navigation between variants and checkout is intuitive.
This approach simplifies buying decisions and reduces returns, while keeping the page visually consistent with the brand’s fashion-focused identity.
Why it’s good:
Samuel Hubbard features 360° spin images and high-resolution closeups of shoe materials. Product benefits like cushioning, comfort, and durability are clearly highlighted. Color and size selection is simple, with stock availability visible. Reviews and testimonials support credibility. The layout balances visual storytelling with functional information, guiding premium buyers confidently toward purchase. Sticky CTAs and consistent branding maintain the high-end feel of the product and brand experience.
Why it’s good:
Vanity Planet embeds demo videos and step-by-step usage explanations. Product descriptions highlight features, benefits, and health/safety considerations. Bundles, subscriptions, and pricing options are clearly displayed. FAQs and customer reviews provide additional guidance. Navigation is intuitive with sticky CTAs.
Rich visuals and clear benefit messaging help users understand the value and function, ensuring confident buying decisions while keeping the page visually engaging and conversion-focused.
Why it’s good:
Love Wellness emphasizes product benefits like sleep improvement, pain relief, and hormonal balance. Ingredients, science-backed claims, and subscription options are clearly displayed. High-quality images show usage contexts. Navigation between variants, reviews, and purchase options is seamless. Trust signals, including return policy, secure checkout, and customer testimonials, are embedded.
The layout balances visual appeal with practical information, helping shoppers make informed, confident wellness-related purchases.
Why it’s good:
Beekman 1802 uses neutral colors and a minimalist layout to focus on product quality. Product benefits, ingredients, and usage instructions are clearly segmented. Lifestyle images and videos demonstrate real-life applications. Reviews and ratings are integrated. Navigation between specifications, FAQs, and purchasing options is intuitive. Sticky CTAs encourage immediate action.
The page blends brand story with functional information, guiding users toward confident skincare purchases.
Why it’s good:
Nodiee showcases usage scenarios, app interface visuals, and feature overlays. Detailed product descriptions, benefits, and technical specs are clear. Customer testimonials provide social proof. Navigation is simple, variant selection is intuitive, and sticky CTAs encourage conversions. Rich visuals combined with clear functional messaging help users quickly understand the product’s value and application, reducing friction for first-time buyers.
Why it’s good:
Chippin highlights eco-friendly ingredients, sustainability, and product benefits. Product images and lifestyle shots illustrate usage. Bundles and quantity options are clearly displayed. Social proof, including reviews and user photos, reinforces trust. Navigation is intuitive, making variant selection and purchase straightforward.
The page emphasizes both environmental responsibility and product quality, guiding pet owners to informed and confident decisions.
Why it’s good:
Holstee integrates brand story, craftsmanship, and product materials into the product page. Images show real-life usage, while benefits and specifications are clearly segmented. Navigation between variants, reviews, and purchasing is intuitive. Sticky CTAs guide users toward action.
The page blends narrative and functionality, creating an engaging, informative experience for shoppers seeking mission-driven products.
Why it’s good:
American Recycled Products displays product images, technical specifications, and request forms. Pages include detailed descriptions and feature highlights. Clear navigation, trust signals, and downloadable datasheets help B2B buyers evaluate products. Visuals and concise copy communicate functionality while maintaining professionalism.
The page demonstrates how industrial and B2B Product Page Designs focus on clarity, data presentation, and decision support rather than purely lifestyle imagery.
Why it’s good:
A Good Company highlights sustainability metrics, impact statements, and product variants. High-quality images demonstrate use, while clear benefit descriptions guide buyers. Navigation is smooth between reviews, specifications, and purchase options. Trust signals, including secure checkout and return policies, are embedded.
The page integrates mission, product clarity, and usability, appealing to eco-conscious shoppers who value transparency and want confidence in their purchase.
Why it’s good:
Studying successful Product Page Designs reveals consistent patterns. These lessons show how to engage users, build trust, highlight key benefits, and structure pages for higher conversions and better overall performance.
Videos, 360° views, and interactive visuals immediately show how the product works, engaging users better than photos alone. BlendJet and Apple demonstrate this effectively.
Keep designs simple. Avoid unnecessary decorative elements. Use white space, clear typography, and focus on essential product information to make the page easy to scan and understand.
Sticky or floating Add to Cart buttons ensure users can act at any time, reducing friction and increasing conversions without needing to scroll back up the page.
Integrate ratings, review quotes, and user-generated images near the top. Early proof builds trust, reduces hesitation, and encourages confident purchase decisions quickly.
Display available sizes, colors, or configurations clearly. Show stock levels and allow hover previews to reduce uncertainty and improve decision-making for potential buyers.
Organize specifications, FAQs, and shipping info into tabs or accordions. This prevents overwhelming users while keeping all relevant information easily accessible in one place.
Highlight sustainability, certifications, or brand story to build credibility, especially for high-value or purpose-driven products. Users feel more confident when values align.
Offer upsells, cross-sells, and bundles thoughtfully. Suggesting complementary products keeps users exploring and increases average order value without being pushy.
Ensure all product pages display and function flawlessly on mobile devices. Many users shop via phones, so responsive design is critical for engagement and conversions.
Fast-loading pages improve user experience and SEO. Compress images, use lazy loading, and clean code. Slow pages risk losing visitors and ranking in search results.
Your product page is among your most critical assets. The examples above show how leading brands execute Product Page Designs with clarity, trust, and persuasive logic. Whether you are B2C or B2B, you can draw from their strengths: visual storytelling, clean layouts, proof elements, and seamless CTAs. Use these 21 product page designs as your benchmark. When you design or refine your pages, aim for clarity, speed, and trust. That approach will help your pages outperform weaker ones and help your conversions rise.
Your journey with Product Page Designs starts here.
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