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We at Zapier are excited to report a major leap forward in how the company delivers automation. From the very first line, our focus is on how Zapier is scaling its platform and reinforcing its leadership in workflow automation with new launches and marketplace expansion. The word “Zapier” appears throughout to keep our focus sharp and consistent, and we weave “automation” as the key secondary term to support the theme naturally.
In October 2025, Zapier made its solution available on the AWS Marketplace, a move that signals growing enterprise adoption. This expansion means that organisations can now procure Zapier’s platform directly through AWS, combining familiar procurement workflows with enterprise-grade scale and security.
Putting Zapier on AWS Marketplace transforms how companies adopt workflow automation. Enterprises accustomed to AWS’s ecosystem—governance, billing, compliance—can now integrate Zapier’s automation capabilities more seamlessly. With over 8,000 app connections and deep interoperability, this launch strengthens Zapier’s role as a central node in the automation landscape.
By offering its platform via AWS, Zapier aligns with enterprise expectations around governance, security, and scale. This step greatly boosts trust in automation, especially among IT, operations and procurement teams who value integration with existing frameworks.
Beyond marketplace presence, Zapier has enhanced its core automation stack by adding first-party tools: a database service (Tables) and a UI builder (Interfaces). These tools allow organisations to retain more logic, data handling and workflow interface within Zapier’s ecosystem.
With the introduction of built-in database and UI components, Zapier enables teams to move beyond simple triggers and actions. Users can now store and manage data within Tables, build forms and interfaces in Interfaces, and link them to automated workflows. This enrichment means automation reaches deeper: logic, data and experience converge in one platform.
By shifting away from patchwork solutions (e.g., spreadsheets as pseudo-databases or third-party UI tools) to a unified platform, organisations gain reliability and speed in their automation efforts. This shift reduces fragility and supports more complex automation scenarios.
Zapier’s evolution indicates a broader shift: from being known as a simple integration tool to becoming a full-fledged automation platform. With built-in databases, UI, and now marketplace deployment, Zapier is stepping up to deliver end-to-end automation capabilities.
The AWS Marketplace launch and product enhancements point to Zapier chasing larger, enterprise customers. These customers demand governance, audit logs, and enterprise procurement. By delivering these capabilities, Zapier is poised to capture a more significant share of enterprise automation budgets.
In the crowded automation space, Zapier’s broad app ecosystem (8,000+ apps) and new internal tooling give it a differentiator. Competitors may offer point solutions, but Zapier is stacking depth: more integrations, built-in components, stronger enterprise fit.
On the social platform X (formerly Twitter), Zapier posted:
This public announcement underscores the company’s spin: automation at scale, enterprise-fit, integrated via AWS.
Independent sources note Zapier’s strength:
“Zapier wins when integration-heavy automation use cases require real-time data access across 8,000+ apps…” (Source)
This acknowledgment reinforces Zapier’s positioning in the automation market.
Businesses that already subscribe to AWS services now have a familiar channel for acquiring automation capabilities. This reduces friction and supports faster time to value for automation projects.
With Tables and Interfaces, organisations can centralise their data and UI layers within Zapier rather than stacking multiple tools. This consolidation supports more resilient automation and fewer points of failure.
As organisations grow automation footprint—from simple task workflows to complex orchestration—Zapier’s enhanced platform provides a clear path. They can scale with confidence and avoid repeating integration sprawl.
By reducing tool fragmentation, speeding build-time, and integrating with enterprise procurement, businesses can expect stronger returns from their automation efforts. The combination of breadth (app ecosystem) and depth (internal tooling) aligns with mature automation needs.
While Zapier now offers enterprise-grade features, organisations must design and govern automation carefully. Large automation initiatives still require oversight, versioning, and monitoring to maintain quality.
Introducing broader automation across an enterprise means embedding new ways of working. Business teams and IT must collaborate to ensure workflows reflect actual processes and that automation delivers value without creating new silos.
With the increased scale of automation comes increased risk. Companies deploying enterprise-grade automation platforms like Zapier must ensure data security, role controls, audit trails, and compliance mechanisms are in place.
As automation capability expands, businesses must prioritise use cases. Not every process demands automation; selecting high-impact workflows ensures that automation remains meaningful and retains stakeholder support.
Zapier is already embedding AI into its workflows, combining automation with intelligent decision-making. We can expect further expansion of AI-driven automation capabilities over the coming year.
With its AWS Marketplace presence and internal tools, Zapier is tilted toward enterprise buyers. We anticipate further features around governance, compliance and cross-team collaboration in the automation space.
As automation becomes more mainstream, Zapier may offer industry-specific templates and workflows. This could accelerate uptake in sectors like healthcare, finance, or manufacturing.
Zapier will likely continue evolving the UI/UX for automation builders—making it even easier for non-technical users to deploy automation, while still providing governance for IT.
In October 2025, Zapier has reinforced its role as a driving force in enterprise-grade automation. With the AWS Marketplace launch and the introduction of built-in database and UI tools, Zapier is no longer just about connecting apps—it is about delivering a full platform for workflow automation. Businesses looking to scale their automation initiatives should watch Zapier closely, as its expanded capabilities promise to simplify procurement, unify workflow systems, and accelerate time to value. As we continue tracking Zapier’s progress in the automation space, now is a strong moment for organisations to evaluate how they can leverage its ecosystem and tools to build next-generation workflow automation. of an article that we need to outrank in Google.
Zapier is a no-code workflow automation platform that lets users connect apps and automate tasks. It now offers expanded automation tools including database (Tables) and UI builder (Interfaces).
By launching on AWS Marketplace, Zapier becomes easier to procure and deploy within enterprise environments. This enhances its automation reach and visibility among large organisations.
Tables provide a built-in data store, and Interfaces provide a built-in UI layer. Together, they allow organisations to build full automation solutions, data, interface, and workflow, in one place.
Teams that rely on many apps and need to streamline processes, such as operations, marketing, IT, and customer support, benefit from Zapier’s broad app ecosystem and rich automation features.
Companies should assess governance, data access controls, user training, monitoring, and change management. Scaling automation without structure can lead to uncontrolled complexity.
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