Wix Website Builder: 13 Pros and Cons to Consider in 2025

Building a site is easier than ever. Tools like the Wix Website Builder make it possible for anyone to launch an online business without code. But before you choose this platform, you need to weigh the advantages and disadvantages. In 2025, the Wix Website Builder will have new features, pricing changes, and competition that you should know about.

We will walk through 13 key pros and cons so you can decide if it fits your needs.

Pros of Wix Website Builder

1. Easy to Use Drag-and-Drop Editor

The drag-and-drop editor in Wix Website Builder makes site creation simple for anyone. You can design visually without touching code, which is ideal for beginners or business owners with no technical background. The interface is intuitive and provides full control over placement, alignment, and layout so you can create a professional site quickly.

Key advantages:

• Freedom of placement – Move text, images, and buttons anywhere on the page without restrictions.
• No coding needed – Build a complete site without learning HTML, CSS, or JavaScript.
• Real-time preview – See changes instantly as you design, so you know exactly how the final site will look.
• Pre-built content blocks – Use ready-made sections like image galleries, contact forms, and testimonials to save time.
• Guided design support – Built-in alignment tools keep your site looking professional and balanced.

2. Wide Range of Templates

This Builder offers over 900 pre-made templates designed for different industries. Templates are responsive, customizable, and updated for current design trends. Whether you’re launching a portfolio, business site, or online shop, templates provide a ready-made foundation. This helps you save time while ensuring your site looks modern, professional, and mobile-friendly from the start.

Benefits of templates:

• Industry-specific designs – Choose from categories like restaurants, fitness, photography, e-commerce, and more.
• Mobile responsiveness – Every template adapts to phones and tablets automatically.
• Customization flexibility – Change colors, fonts, and layouts without breaking the design.
• Time-saving start – Launch a site quickly by swapping in your text and images.

3. Built-In SEO Features

The Builder has improved SEO tools that help users rank better on Google. You can manage titles, descriptions, alt text, and structured data without third-party plugins. A step-by-step SEO setup wizard makes optimization simple for beginners. These updates ensure that even first-time users have a strong chance of building a search-friendly site.

SEO advantages:

• Editable titles and descriptions – Control how your pages appear in search results.
• Alt text for images – Improve accessibility and keyword relevance.
• Structured data support – Help Google understand your site content better.
• Google integration – Connect directly to Google Search Console.
• SEO setup checklist – Step-by-step guidance for beginners.

4. App Market for Extra Features

The app marketplace in Wix Builder expands your site with additional tools. From marketing add-ons to booking systems, the options are extensive. These apps allow you to customize site functionality based on your goals, whether that’s increasing sales, improving customer interaction, or enhancing design. Many apps are free, while premium versions add more value.

App market strengths:

• E-commerce tools – Add shipping calculators, product reviews, or currency converters.
• Marketing support – Use apps for email campaigns, pop-ups, and live chat.
• Social integrations – Connect Instagram, TikTok, and other platforms easily.
• Event tools – Add booking calendars, RSVP forms, or ticket sales options.
• Free and premium apps – Start with free tools, then upgrade as your needs grow.

5. Affordable Starter Plans

Wix Website Builder is budget-friendly for beginners and small projects. Its free plan lets you explore features before committing, while affordable premium tiers unlock advanced tools. Hosting and security are included in all plans, reducing extra costs. For startups and side projects, this pricing structure provides an accessible way to build a site with minimal investment.

Pricing benefits:

• Free plan for testing – Build a complete site without upfront costs.
• Low-cost paid tiers – Upgrade to connect your own domain and remove ads.
• Scalable pricing – Add more features as your business grows.
• Hosting included – No separate hosting bill to manage.

6. Reliable Hosting and Security

This Builder eliminates the need for third-party hosting or security add-ons. Every site comes with free SSL, built-in hosting, and automatic security updates. Users don’t need to manage servers or worry about downtime. This makes the platform ideal for people who prefer a low-maintenance solution with reliable performance and peace of mind for their visitors.

Security and hosting strengths:

• Free SSL certificate – Protects customer data and improves SEO.
• Automatic updates – Security patches are applied by Wix.
• 99.9% uptime – Your site stays online without interruptions.
• Global servers – Faster load times for international visitors.

7. Integrated E-commerce Options

The Builder includes a complete e-commerce system for selling online. It supports both physical and digital products, subscriptions, and memberships. Features like inventory tracking and multiple payment gateways make it suitable for small businesses. New updates in 2025 added stronger analytics and digital sales tools, making Wix more competitive for online store owners.

E-commerce advantages:

• Inventory management – Track stock levels automatically.
• Multiple payment gateways – Accept credit cards, PayPal, and regional options.
• Subscriptions and digital sales – Sell recurring services or downloadable items.
• Discount codes and coupons – Run promotions easily.
• Store analytics – Monitor sales and customer behavior from your dashboard.

8. Template Variety and Updates

Wix regularly updates templates with modern designs and features. You can start with a fresh design that reflects current trends without rebuilding your site entirely.

Template benefits:

• Regular updates – Templates keep up with design trends.
• Professional appearance – Modern look attracts visitors.
• Easy adjustments – Update fonts, colors, and layouts.
• Responsive design – Looks good on any device.

9. Reliable Customer Support

Wix Website Builder provides 24/7 customer support through chat, phone, and email. Tutorials, forums, and guides help resolve common issues quickly.

Support advantages:

• Multiple support channels – Chat, email, and phone help.
• Knowledge base – Tutorials for beginners.
• Community forums – Learn from other users.
• Fast response times – Get help when you need it.

10. Mobile Editor Access

Wix Website Builder lets you edit sites from mobile devices. This allows you to make changes or updates on the go, keeping your site current even when you’re away from a computer.

Mobile benefits:

• Edit anywhere – Use your phone or tablet.
• Quick updates – Publish changes immediately.
• Responsive previews – Check mobile appearance instantly.
• On-the-go content management – Manage posts and products.

11. Regular Feature Improvements

Wix Website Builder updates its tools frequently. New apps, SEO dashboards, and e-commerce features ensure the platform stays competitive.

Improvement benefits:

• Feature expansion – Access new tools regularly.
• Better usability – Updates simplify user workflows.
• Enhanced performance – Speed and stability improvements.
• User feedback-driven – Changes based on user needs.

12. Flexible Media Management

The Wix Website Builder supports videos, images, and galleries with simple management tools. This makes it easy to showcase products, portfolios, or services professionally.

Media management benefits:

• Drag-and-drop uploads – Add media easily.
• Image editing – Crop, resize, and optimize.
• Video integration – Embed or host videos.
• Gallery options – Multiple layouts for visual impact.

13. Multilingual Support

Wix Website Builder offers multilingual options to reach global audiences. You can translate pages and menus for international users without separate sites.

Multilingual advantages:

• Multiple languages – Add and manage translations.
• Easy switching – Visitors select their preferred language.
• SEO for different languages – Improve visibility globally.
• Single platform management – Avoid managing separate sites.

13 Cons of Wix Website Builder

1. Limited Flexibility Compared to WordPress

Wix Website Builder is simple, but it restricts customization compared to open-source wix alternatives like WordPress. You cannot fully edit backend code or use every plugin available. For developers or advanced users, these limits make complex or large-scale projects harder to manage. Wix is better for straightforward sites rather than highly specialized web applications.

Limitations include:

• Restricted code access – Backend edits are limited.
• Fixed hosting – You cannot move to another server easily.
• Limited plugin variety – Fewer advanced tools than WordPress.
• Scalability issues – Complex or large sites may face limitations.

2. Template Lock-In Problem

Once you select a template on Wix Website Builder, changing it later is not easy. To switch templates, you may need to rebuild the entire site, which can be time-consuming. This limitation requires careful planning from the start, especially for businesses that may want to rebrand or update their design as they grow.

Template drawbacks:

• No one-click template switch – Must rebuild to change layout.
• Time-consuming redesigns – Large sites take effort.
• Planning required – Choosing the right template initially is crucial.

3. Slower Loading on Large Sites

This Builder is optimized for small and medium websites, but sites with heavy media or multiple apps can load slowly. Slow pages impact user experience and SEO rankings. Businesses with large portfolios or multimedia-heavy content must optimize images, reduce animations, and carefully manage apps to maintain fast page speeds.

Speed concerns:

• Animations slow load times – Too many effects delay rendering.
• Extra apps increase load – Each app adds weight.
• Media-heavy content – Large images and videos require optimization.

4. Ads on Free Plan

The free version of the Builder includes Wix branding on your website. While suitable for hobby projects, ads may appear unprofessional for businesses or professional portfolios. To remove branding, you must upgrade to a paid plan, which adds recurring costs for serious users who want a polished appearance.

Free plan issues:

• Branding reduces credibility – Ads can seem unprofessional.
• Customer trust – Visitors may hesitate to engage with ad-supported sites.
• Upgrade required – Removing ads needs a premium plan.

5. Higher Cost at Scale

While Wix Website Builder is affordable initially, premium features and additional apps increase expenses as your site grows. Advanced analytics, storage, and e-commerce tools require higher-tier plans. For businesses that expand quickly, Wix may approach the cost of a custom-built website over time, making budgeting important for long-term growth.

Cost issues:

• Premium apps add fees – Each feature may cost extra.
• E-commerce upgrades – Online stores need higher-tier plans.
• Comparable to custom builds – Long-term costs may match hiring a developer.

6. Less Control Over Data

Sites on Wix Website Builder are hosted on Wix servers, limiting control over backups, migration, and server settings. If you plan to move to another platform, exporting your site is challenging. While the system works for small businesses, larger companies requiring full data ownership may find this restrictive.

Data concerns:

• Difficult migration – Moving your site elsewhere is complex.
• No server tweaks – Limited control over the hosting environment.
• Backup reliance – Dependence on Wix for site recovery.
• Infrastructure ownership – Your content is yours, but the hosting is not.

7. Limited Advanced SEO

Although Wix Website Builder offers basic SEO tools, advanced technical SEO options are restricted. Users cannot fully implement structured data or custom meta configurations. This can be limiting for SEO professionals or businesses competing in highly competitive niches where detailed optimizations are required to rank higher.

SEO limits:

• No full control over schema – Advanced structured data edits are limited.
• Restricted meta options – Fine-tuning beyond basics is difficult.
• Expert optimizations limited – Less flexibility for advanced campaigns.

8. Less Suitable for Large Businesses

Wix Website Builder excels for small to medium sites but may not meet the needs of large enterprises. High traffic, complex integrations, and multi-location management can strain the platform. Large businesses may require platforms with more scalability, server control, and advanced workflow options.

Business scale issues:

• High traffic limitations – May impact speed or stability.
• Complex integrations are limited – Certain enterprise tools may not work.
• Not ideal for multi-location sites – Advanced management features are limited.

9. Limited Blogging Features

Wix Website Builder supports blogging, but the CMS features are less robust than WordPress. Bloggers managing large content libraries or complex categorization may find limitations in post management, tags, and content organization. This affects SEO and content strategy for sites relying heavily on blogging.

Blog limitations:

• Fewer categories and tags – Limited organization options.
• Basic post management – Not ideal for advanced publishing workflows.
• SEO optimization limited – Blogging features are less flexible.

10. Storage Limits

Basic Wix Website Builder plans include limited storage and bandwidth. Sites with high-resolution images, videos, or large product catalogs may quickly reach limits. To expand, you need to upgrade to higher-tier plans, increasing costs. Planning storage needs is important for growing websites to avoid interruptions or performance issues.

Storage concerns:

• High-resolution media – Can exceed free or basic plan limits.
• Bandwidth limitations – Heavy traffic may slow the site.
• Upgrades required – Larger content needs premium plans.

11. Email Marketing Costs

While Wix Website Builder includes basic email functionality, full-featured email marketing requires a separate subscription. Automation, segmented campaigns, and analytics are limited on free plans, making it less competitive for businesses relying heavily on email marketing for customer engagement.

Marketing limitations:

• Free plan restricted – Limited to basic emails.
• Premium needed for automation – Advanced campaigns require a subscription.
• Analytics Limited – Less data for performance tracking.

12. Less Developer-Friendly

This Builder is beginner-focused, which limits developers seeking advanced custom solutions. Backend access, server control, and deep code injection are restricted. This makes it unsuitable for complex custom applications or developers who want full freedom over site structure and functionality.

Developer issues:

• Limited code injection – Backend scripting is constrained.
• No server access – Hosting environment cannot be customized.
• Advanced integrations limited – Complex projects may be challenging.

13. App Dependency

Heavy reliance on third-party apps can slow down Wix Website Builder websites. While apps add functionality, they also add costs and performance load. Over-dependence on apps can make the site harder to maintain and increase expenses, especially for growing businesses that require multiple integrations.

App concerns:

• Performance affected – Many apps may experience slow loading.
• Cost increases – Premium apps add recurring fees.
• Maintenance required – Keeping apps updated adds work.

Who Should Use Wix Website Builder in 2025

The Wix Website Builder is best for:

• Small businesses that need a quick setup.
• Freelancers and creators who want personal branding sites.
• Local shops are testing e-commerce before scaling.
• Beginners who prefer no-code solutions.

It is less ideal for:

• Developers who want deep customization.
• Enterprises that expect high traffic or complex integrations.
• Agencies are building multiple client sites with custom workflows.

Comparing Wix Website Builder to Other Platforms

WordPress, Squarespace, and Shopify are the main competitors. Compared to WordPress, Wix Website Builder is easier but less flexible. Compared to Squarespace, Wix has more apps and templates. Compared to Shopify, Wix is cheaper for small stores but lacks advanced e-commerce depth.

Key Updates in 2025 for Wix Website Builder

• AI tools help generate layouts faster.
• SEO dashboard updated with keyword tracking.
• More payment gateways added for global stores.
• Faster mobile optimization compared to the 2023 versions.

These updates enhance the user experience but don’t address all limitations.

How to Decide if Wix Website Builder is Right for You

Ask yourself:

• Do you want speed and simplicity over control?
• Are you comfortable with higher costs as your site grows?
• Will you need advanced integrations in the future?

If the answers lean toward ease of use and fast launch, Wix Website Builder may be the right choice. If you expect large-scale growth, consider platforms with more flexibility.

Tips to Get the Most Out of Wix Website Builder

1. Optimize images before uploading to avoid slow speeds.
2. Use the SEO dashboard to improve rankings early.
3. Start with a paid plan to remove ads and build credibility.
4. Test apps on free trials before committing to premium ones.
5. Keep site design clean to reduce clutter and improve loading time.

Final Thoughts

The Wix Website Builder is a strong option for beginners and small businesses in 2025. It offers simplicity, attractive templates, and integrated tools. The trade-offs are limited flexibility, higher long-term costs, and slower speeds for larger sites.

If you value ease of use and need to launch quickly, the Wix Website Builder will serve you well. But if you want long-term scalability and full control, compare it with other platforms before deciding.