Designing and Building the Complete Web Presence for America's Leading Dental Virtual Assistant Platform

Reach is trusted by 1,000+ dental practices across the US to handle the front desk work that keeps practices running. RSA took on full design and development of their Webflow site, delivering a clean, conversion-focused web presence with custom animations, CMS infrastructure, SEO, and integrations across a 9-month partnership.

Web Design
Webflow Development
Custom Animations
CMS Development
Technical SEO

About Company

Reach is a Salt Lake City-based dental virtual assistant platform founded in 2016 by Cory Pinegar. Built on the belief that the future of dentistry is a hybrid workforce, Reach connects dental practices with dedicated, English-fluent virtual assistants trained specifically in dental workflows, handling inbound and outbound calls, insurance verification, revenue cycle management, scheduling, and administrative support. Trusted by 1,000+ dental practices nationwide and starting at just $11 per hour, Reach helps practices save 36+ hours per month, generate $19,152 in additional revenue per VA, and achieve up to 6.7x ROI. In 2025, Reach launched a strategic partnership with Vyne Dental to deliver a complete, end-to-end RCM solution for dental practices across the US.

Industry

Healthcare/SaaS

Company Size

11–50 employees

Location

Salt Lake City, Utah, USA

Services

Web Design/Webflow Development

The Challenge

Reach had built a proven, fast-growing business trusted by over a thousand dental practices but their website wasn't keeping pace with the credibility and scale of their platform. In a market where dental practice owners are cautious buyers making decisions that affect their entire front desk operation, trust signals, clarity, and conversion performance matter enormously. A weak site doesn't just underperform, it creates doubt at exactly the moment a prospect is deciding whether to book a call.

Reach needed a complete design and development partner who could build a site that communicated professionalism and confidence from the first scroll with clear service pages, a scalable CMS for their growing content library, smooth animations that elevated the experience, and all the technical integrations needed to support their sales and booking workflow. They also needed it built to convert, every page structured around moving a dental practice owner from awareness to a scheduled discovery call.

The Solution

RSA handled the full scope from design concept through to live Webflow build, across a 9-month partnership running from March to November 2025. Every page was designed and developed by RSA, with conversion, credibility, and clarity as the driving principles throughout.

What we delivered:

Full Webflow Design & Development

RSA designed and built the complete Reach website from scratch, 15+ pages crafted to reflect the professionalism and trust that dental practice owners expect. Clean layouts, strong hierarchy, and a visual language that communicates reliability and results at every touchpoint.

Custom Animations & Interactions

We implemented smooth, purposeful animations and interactions throughout the site, scroll-triggered effects, element transitions, and micro-interactions that bring the pages to life without distracting from conversion. Every animation served the user experience rather than competing with it.

CMS Architecture

We built a fully structured Webflow CMS powering Reach's blog, resources, webinars, and podcast sections, giving their content team complete editorial control to publish articles, industry insights, and thought leadership independently without any developer involvement.

On-Site & Technical SEO

Full SEO implementation throughout, metadata frameworks, heading hierarchies, clean URL structures, schema markup, image optimisation, internal linking architecture, and Google Search Console setup, building a strong organic foundation for a platform targeting a highly specific dental industry audience.

Page Speed Optimisation

Performance was treated as a priority from day one. The delivered site achieved a 92/100 Performance score, 99/100 Accessibility, 100/100 Best Practices, and 100/100 SEO on Google PageSpeed Insights at project delivery.

Integrations

Key third-party integrations were implemented cleanly within the Webflow environment including booking and scheduling tools that connect directly to Reach's sales workflow, ensuring every visit has a clear, frictionless path to a discovery call.

Key Results

1,000+

Dental Practices Trusting the Platform RSA Built

9 Months

Full Partnership Duration

15+

Pages Designed & Developed

$19,152

Additional Revenue Per VA Generated for Reach's Clients

36hr+

Average Time Saved Per Month Per Practice

6.7x

ROI Reported by Reach Clients

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