Building the Digital Foundation for a $124M AI Cybersecurity Leader

From Figma wireframes to a fully optimised Webflow presence, RSA partnered with Doppel across 10 months to deliver a pixel-perfect rebrand, technical SEO infrastructure, and ongoing web support for one of the fastest-growing names in digital risk protection.

Webflow Development

Technical SEO

Ongoing Support

CMS Development

Custom Animations

About Company

Doppel is an AI-powered digital risk protection platform that helps enterprises detect and take down brand impersonation, phishing attacks, and online fraud at scale. Trusted by Fortune 500 companies and listed on the Fortune Cyber 60, Doppel is backed by Andreessen Horowitz, the CrowdStrike CEO, and other leading investors. Having raised $124M in total funding, including a $71M Series C, Doppel operates at the frontier of cybersecurity, protecting some of the world's most recognised brands from the growing threat of digital deception.

Industry

AI/Cybersecurity

Company Size

201–500 employees

Location

Covina, California, USA

Services

Webflow Development

The Challenge

When Doppel approached RSA in November 2024, they were preparing for a significant rebrand. As a fast-scaling AI cybersecurity company with enterprise clients and major investor backing, their web presence needed to match the credibility and sophistication of their platform. They had detailed Figma wireframes ready but what they needed was a Webflow partner who could execute those designs with complete precision, build a scalable content infrastructure, and ensure the technical foundations were strong enough to support aggressive growth.

The brief was clear but demanding: pixel-perfect development from complex Figma files, a fully structured CMS for ongoing blog and content management, custom animations and interactions that reflected Doppel's cutting-edge brand, and a site architecture built with SEO baked in from the ground up, all within a tight launch window, with ongoing support to follow.

The Solution

RSA took ownership of the entire Webflow build, translating Doppel's Figma rebrand into a live, high-performance website with zero compromise on design fidelity. The project was structured in two phases: a focused build and launch phase from January to March 2025, followed by a seven-month ongoing support and optimisation engagement through October 2025.

What we delivered:

Pixel-Perfect Webflow Development

Every page was built to exact Figma specifications, from complex layout structures to precise typography, spacing, and responsive behaviour across all breakpoints. Doppel's brand came through consistently at every level.

Scalable CMS Architecture

We built a fully structured Webflow CMS powering 40+ blog posts and content pages, giving Doppel's team complete editorial control with no developer dependency for day-to-day content updates.

Custom Animations & Interactions

Doppel's brand demanded more than static pages. We implemented custom Webflow animations and micro-interactions throughout the site, reflecting the sophistication of their AI platform and elevating the overall user experience.

Technical SEO Foundation

We conducted a thorough SEO audit and implemented all technical and on-site SEO recommendations, clean URL structures, proper heading hierarchies, metadata frameworks, schema implementation, internal linking architecture, and crawlability optimisation, building a foundation designed to support long-term organic growth.

Page Speed Optimisation

Performance was treated as a priority from day one. The delivered site achieved a 98/100 Performance score, 96/100 Accessibility, 100/100 Best Practices, and 91/100 SEO on Google PageSpeed Insights at project delivery.

Ongoing Support Partnership

Following launch, RSA continued as Doppel's dedicated Webflow partner for seven additional months, handling updates, new page builds, technical maintenance, and continuous optimisation as Doppel scaled.

Key Results

$124M

Total Funding Raised by Doppel

70+

Pages & Blogs Delivered

1+ Year

Ongoing Partnership

98/100

PageSpeed Performance Score at Delivery

100/100

Best Practices Score

3 Months

Figma to Launch Timeline

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Building the Digital Foundation for a $124M AI Cybersecurity Leader

About Company

The Challenge